Spring 2006
If not specified, the seminars will be held in Room 170 Wohlers Hall, at 11:00AM on Friday morning.
This semester, in addition to the regular paper presentations, we will have a technology series that aim to present new information technologies that have social, economic or organizational implications beyond the technology itself. The seminar takes a presentation-discussion format. First a colleague gives a prepared presentation on a particular technology with demonstrations and some thoughts on where the technology's impact will be. This can take anywhere from twenty to forty minutes. Then we open up the floor and continue the discussions. The technology series serves two purposes. First, it updates us, the information systems researchers, with the newest technologies that are the subject of our research. Second, through discussions, we may have new sparks for research ideas.
The regular paper series, like before, take the format of a 45-minute to one-hour presentation followed by discussions.
| Date | Presentation Type | Presenter | Title |
| Feb. 3 (10AM) |
Technology Series | Mr. Matt Worley
(CEO, 1MonthChinese.com) |
Search Engine Optimization: My Personal Experience |
| Feb. 24 | Paper Series | De Liu (University of Kentucky) | "How to Slice the Pie? Designing Share Structures in Keyword Auctions" |
Matt Worley (CEO, 1MonthChinese.com, Biography)
Outline of presentation:
1.What is SEO
2.The importance of SEO.
3.Search engines versus banners, advertisements and other mediums
4.Cost comparison: SEO versus others
5.Major players
6.The Power of Google
a. changing algorithms/strategies
b. getting banned
7.Industry changes over time
8.What drives rankings:
a. Directories
b. Keywords
c. Placement
d. meta tags
e. incoming links
f. outgoing links
g. relevancy
h. popularity
i. voting system (newest)
j. coding factors
k. robots.txt and site maps
9.Things to watch out for
10.White Hat Versus Black Hat Technique
11.Hiring an Seo firm
12.Taking a long-term view
13.Producing content
a. Publishing
b. Articles
c. News releases
Motivated by prevalence of keyword advertising, this paper studies the issue of choosing the number and sizes of shares to offer in keyword auctions. We address such issue in a privatevalue unit-price auction setting where the bidders who bid the highest unit prices win the largest shares. We explore how the optimal share structure is affected by various factors, including share-size constraints, reserve price, bidders' valuation functions, and heterogeneity in underlying resources.
Please write to Mu Xia for questions and comments.
Last update Feb. 21, 2006.